Attendance and attention grew steadily over the years with many returning customers (many wanting to reconnect with their roots) and always new faces as Milwaukee Armenian Fest found new marketing tools through social media as well as legacy media. Food was always and remains central to the festival, with an affordable menu of shish kebob dinners, lahmajouns, boregs, hummus, paklava, kadiyif and more. But in the ‘90s the role of the festival as a one-day embassy of all things Armenian became important. The number of people gathered at this year’s Milwaukee Armenian Fest (July 16) had already grown large at the advertised opening time. By 11 a.m., festivalgoers were already lined up from inside the church hall and out the door, waiting deep ..