The apricot is a national symbol of Armenia. Our songs, our poems, even our dreams—they all draw inspiration from this golden fruit. In fact, the Latin name for the apricot is Prunus Armeniacus, meaning “Armenian fruit,” because it’s believed to have originated in the rich soil of Armenia.

But not everyone sees the apricot the way we do. In some places, it’s just another fruit. Maybe not even one they would pick first. Why? Because the apricots they’ve tasted weren’t grown in the sunlight of Armenia, weren’t nurtured in its rich soil. They don’t know the sweetness, the richness, the essence of the apricot that comes from being in the right environment.